In 2006, ABS-CBN premiered a new late-night news program for their network, “Bandila.” Starting from its original three-person newscast team of award winners Korina Sanchez, Henry Omaga-Diaz and Ces Oreña-Drilon, “Bandila” would go on to become the top news presenter on its timeslot for Philippine television, even being nominated for an International Emmy Award for its achievements. Shortly after the news program has passed its milestone first decade on air, one of the first stalwarts on its news team said goodbye to the viewers on Thursday last night. This farewell however, is merely due to being reassigned to even bigger duties within the ABS-CBN News and Current Affairs organization.
As ABS-CBN News themselves tells it, Ces Oreña-Drilon made her final bow as newscaster on “Bandila” this December 21. This is due to her being appointed as the new content acquisition chief of ABS-CBN’s Lifestyle ecosystem group. In her new position, Oreña-Drilon is now in charge of all sourcing and development of content for lifestyle news in all ABS-CBN news media, from print to TV to online. This is part of the network giant’s continuing push into digital programming as well as the creation of more local shows for the ABS-CBN Regional Network all over the Philippines.
Oreña-Drilon is singularly equipped to handle her new responsibilities thanks to her wealth of experience, starting with being the business reporter for former ABS-CBN late-night news program “The World Tonight.” Ging Reyes, head of ABS-CBN integrated news, states her full confidence and support of Oreña-Drilon on this new frontier of her career in mass media.
“The way people consume content nowadays is digital,” Oreña-Drilon explains regarding her new posting as lifestyle head. “As the content head of the lifestyle ecosystem, I get to play a role in addressing the needs of different lifestyle markets,” she adds. Her efforts are regarded as instrumental in ABS-CBN’s transition into a company that could not only hold its own but lead in the digital market for both local and international scenes.
Photo courtesy of news.abs-cbn.com