For football fans, the turn of the New Year means one very important thing: only weeks left to go before the Super Bowl in February. For a lot of major global brands and movie studios, it also means their newest special-edition advertisements being shown in the ultra-expensive Super Bowl timeslot. One of this year’s lucky brands to have their time in the limelight is Pepsi, and their concept for their 2018 ad is a call-back to one of their classic 90’s commercials, featuring supermodel Cindy Crawford. Now aged 51, Crawford is doing a re-enactment of the 1992 ad, and she’ll be sharing the spotlight this time around with her teenaged son.
E! News Online reports how Cindy Crawford and her son Presley Gerber, 18, will be starring in a Pepsi commercial to air in during Super Bowl LII. Said ad is an updated version, or perhaps a sequel over 2 decades after, of the original 1992 commercial with Crawford, said to have helped make the already popular model a household name for product advertising.
The 1992 Pepsi ad was fairly simple. It involves the then-26 Crawford driving into a country gas station in a Lamborghini, catching the attention of two boys. They apparently are entranced when Cindy, clad only in a white tank top and cutoff shorts (which she made herself from a pair of jeans she brought for the shoot) walks up to the vending machine and sexily gulps down a can of Pepsi. It turns out the kids were “just” admiring the then-new logo change for Pepsi cans, but the double-meaning made the commercial incredibly memorable.
Said ad will be re-enacted in a 30-second commercial entitled “This is Pepsi.” While the full version won’t probably be seen until the actual Super Bowl, snippets online show the same visual of Crawford, now older and sporting a denim shirt, stepping out of a sports car in a rundown gas station and gulping down a cold can of Pepsi (in its current logo design). Embellishments include the presence of Cindy’s son Presley, and two other unnamed celebrities who have also been in other old Pepsi commercials.
A press release for the new Pepsi commercial has Crawford talking about how even now, people still talk about her 1992 ad. “The commercial was a big moment for me and has spanned generations,” she says. “I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during [the] Super Bowl.” This Super Bowl ad is part of the current “Pepsi Generations” campaign launched by the global brand, now celebrating its 120th year.
Super Bowl LII, happening February 4, will feature Justin Timberlake again headlining the Halftime Show, and Pink performing the National Anthem.