Filipinos have always been a powerful consumer base for fast-food chains and franchises. Whether it is a local brand like Jollibee, or the countless chains from overseas like McDonald’s and Starbucks, they are never lacking for patronage here in the Philippines. And there are always new chains trying to make inroads in our country every year. One of these is Shake Shack, a “fast casual” restaurant chain that started right in New York City back in 2004 but now has over a hundred international locations in Europe, the Middle East and Oceania as of 2017. Their next stop: the Philippines.
ABS-CBN News has it that this Wednesday, July 18, the SSI Group of luxury retailers announced that they will soon be bringing over the Shake Shack license to the country by next year, making the Philippines the first country in Southeast Asia where the chain will establish a foothold. To this end, SSI which now has a development and licensing agreement with the NYC shake joint, is putting their heads together with local producers to come up with a one-of-a-kind idea for the first Shake Shack branch that will open – naturally – somewhere in Metro Manila.
This makes Shake Shack the second food and beverage license currently held by the SSI Group, next to TWG Tea. Already the fast casual restaurant is excited to open up in Manila by 2019 that it has issued a greeting to its future consumer base on Twitter Wednesday, July 18.
From its humble beginning as a hotdog cart operating at Madison Square Park in 2001, Shake Shack opened its first New York City restaurant in 2004, and immediately became a hit with its namesake milkshakes, reinforced with Angus beef hamburgers, Vienna beef dogs and chicken sandwiches and crinkle cut fries. Their current Asian branch closest to the Philippines is Japan.
Aside from TWG Tea and now Shake Shack, other non-food brands operated locally by the SSI Group include the Philippines’ Gucci stores, and other luxury fashion houses like Alexander McQueen, Marks & Spencer, Givenchy, Ermenegildo Zegna, and more affordable chains like Zara and Payless ShoeSource.
Image courtesy of Accruent