It has already been well known that Disney has expanded its media portfolio beyond its in-house productions such as its classic characters and Animated Canon. The two most prominent additions had been Marvel, which has dazzled superhero fans for a decade with the MCU movies, and Lucasfilms which ties the “Star Wars” saga to the media giant’s portfolio. This franchise actually got major love in the form of expansion areas in Disneyland and Disney World’s Hollywood Studios, called Star Wars: Galaxy’s Edge. But even as the Disneyland version opened last May, Disney is already accelerating plans to replicate the feat for their Marvel properties too.
The Los Angeles Times has it that Disneyland Resort has commenced planning on the next expansion area they will add to the venerable but still popular theme park complex after the “Star Wars” themed Galaxy’s Edge. This time, the upcoming area will be added to Disney California Adventure, the park designed to honor Disneyland’s home state. And the theme of this expansion is none other than Marvel, one of the major labels of American superhero comics and media. This will be an area similar to Galaxy’s Edge unlike the one-off Marvel attractions already in place like with Disneyland Hong Kong.
Disney has secured approval from the city of Anaheim for several building permits that would allow construction of the new Marvel land attached to DCA. One of the permits, publicized this Wednesday, June 19, specifies a sprawling merchandise outlet as part of the themed area, 2,071 square feet in area. Other facets of the overall project include a character meet-and-greet area, micro-brewery, and behind-the-scenes facilities for the benefit of the operating staff, or “cast members.” Earlier concept art and information shared by Disney would describe the Marvel land as an “academy” run by the Avengers that will give guests the opportunity to become new superheroes.
The area of Disney California Adventure that would become a Marvel Land for Disneyland Resort was originally home to A Bug’s Land, an attraction area tying into the 1998 Disney-Pixar movie “A Bug’s Life.” Indeed, the West-Coast Disney theme park complex is lucky in a way. Due to a Marvel contract with Universal Parks & Resorts, Disney cannot build Marvel-themed attractions east of the Mississippi, and even then what attractions they can create cannot specifically carry the Marvel brand as an umbrella name. No such restriction is known to be in effect at Marvel rides in Disneyland Hong Kong and Disneyland Paris, and both their attractions are also in line to be expanded into areas.
New details about the Marvel expansion land for DCA in Disneyland Resort is expected to be shared by the company on the annual “D23” celebratory convention, scheduled for August 23-25 at the Anaheim Convention Center.
Image courtesy of MovieWeb