Before the turn of the millennium, and even for a few years after that, the top sources of news information in the Philippines has been similar to that of many other countries after that: the “traditional triangle” of television, radio and print media. That does not take to account the subdivisions of the first and third sources, from aerial-broadcast channels to cable, and from daily broadsheets and tabloids to magazines. A lot has changed from then to now, nearly two decades into the 21st Century. Now there is a new source, the internet. For Filipinos, there is one major choice: social media, in particular Facebook.
CNN Philippines reports that as of the end of March this year, about 1 out of every 5 Filipinos will take their latest news on the happenings of the world from Facebook. This was determined from a survey conducted March 28-31 by the country’s primary public-opinion polling body, the Social Weather Stations (SWS). Said survey has it that some 13.9 million people in the Philippines, or 21% of the nation’s adults, rely on Facebook as a news source, more than the radio or print newspapers. Only television remains the more common news source over Mark Zuckerberg’s massive social network brainchild.
Also according to the SWS survey, the probability of an adult, not just in the Philippines but worldwide, to check current news events on Facebook is dependent on whether or not they have graduated from at least high school academic level. Thus, adult Facebook users that are college graduates and high school graduates each account for 49% of those who read news posted on the social media giant. Back to the Philippines, if a Filipino adult uses the internet then he is guaranteed to have an FB account. Some 30.3 million grownups or 99% of the country’s adult internet users, use Facebook most of all.
The Social Weather Stations conducted the survey from a pool of 1,440 Filipinos aged 18 and up across Luzon, Visayas, Mindanao and Metro Manila. Other facts gleaned from the survey are as follows: More Filipinos in urban areas (56% or 15.3 million) than in rural locations (38% or 15.1 million) use Facebook. The highest concentration of FB users in the Philippines is in Metro Manila (64% or 5.8 million), followed respectively by Luzon, Mindanao and the Visayas. Finally, 86% (7.3 million) of total Filipino FB users are age 18-24, and 78% (5.9 million) of these individuals have graduated from college.
While a number of Filipinos tend to look at the SWS with a perception of biased surveying, the polling body has stated that this survey has a margin of error of ±2.6% (national percentage) plus ±5% balance in the country’s major geographical divisions plus capital.
Image courtesy of Inquirer.net