One factor that many fans liked about the Marvel Cinematic Universe is the fact that each film, and eventually each connecting series, can be classified into different storytelling genres. From the tech action of “Iron Man,” to the historical war drama of “Captain America: The First Avenger,” to the supernatural setting of “Doctor Strange,” there seems to be an MCU movie/show that will draw followers of specific genres. One genre that the MCU is moving to enter now is horror, as teased by the “Doctor Strange” sequel for Phase 4. Marvel Television plans to pull its own weight in this effort, with its Hulu shows.
Comic Book Resources reports that Marvel Television, the dedicated TV arm of Marvel Entertainment, is looking to tie together its two in-development series for Hulu, “Ghost Rider” and “Helstrom,” into a horror-theme subset of the Marvel Cinematic Universe. Marvel TV chief Jeph Loeb reveals that the two shows, plus others being planned for Hulu, will be collectively branded as “Adventure into Fear,” with horror and the supernatural being their defining themes. “Ghost Rider” is notable for getting as led Gabriel Luna, who portrayed the flaming-skull spirit of vengeance on ABC’s MCU tie-in “Agents of SHIELD.”
Loeb recalls several conversations with the Marvel Television team about the stable of Marvel Comics characters appearing in the “Ghost Rider” comic line, some of which would carry titles of their own while the others appear in some or all in a shared setting. Pointing out common shared characters between Ghost Rider and Daimon Helstrom the “Son of Satan,” Loeb notes, “We suddenly saw that there were three or four shows that we could put together that we now refer to as Adventure into Fear.” He also sees the need to emphasize the label’s “Fear” not as “Horror” but “Terror.”
“No, it’s terror, because when you say horror, it means so many different things,” says Jeph Loeb while making references to the “Saw” franchise as an example of horror. The “Adventure into Fear” shows on Hulu on the other hand will do things differently explains Loeb. “What we love is the notion of how we can present a Marvel hero who was truly feared and truly believed that they were a monster, but that, as the stories go on, they realize, oh, I’m the hero of the story, I’m not the villain of the story.”
The Hulu Marvel lineup began with “Runaways” in 2017. “Ghost Rider” and “Helstrom” will join in the near future along with several adult-oriented animated shows separate from the MCU. Marvel Television will also develop new shows to debut on the Disney+ streaming platform, also separate from the Marvel Studios-produced MCU tie-ins like the “Loki” series.
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