Operating a charitable social welfare program, especially for children, can have significant financial costs, even if said program is but a part of a larger corporate organization like ABS-CBN. One source of funding the network devised was to allow its talent training and management arm, Star Magic, hold annual balls featuring the many film and TV stars under their umbrella, which of course also translates to more exposure for the Kapamilya Stars. After several years this yearly ball/charity event has become one of the big banner events in the Philippine entertainment industry. This year, the Star Magic Ball has simply become the ABS-CBN Ball, and with its rebranding comes even bigger spectacles from participating talents.
ABS-CBN News reports that that the 2019 ABS-CBN Ball, which took place Saturday evening on September 14, not only lived up to the hype of its Star Magic-branded predecessors but went beyond all expectations. That is to be expected however, as aside from the expected charity event where donations are given to the Bantay Bata hotline, this ball also coincides with the commemoration of the 65th anniversary of ABS-CBN in providing entertainment and service to the Filipino. Also on the mind of everyone at the event was that it was a tribute to Bantay Bata founder, the late Gina Lopez.
Fans were not at all disappointed with most of the entire Kapamilya talent stable appearing that Saturday night. The Ball, particularly the buildup to it, is also heavily anticipated by the country’s biggest names in creative arts, fashion designers and stylists, who would be able to showcase their latest formal wear concepts as patronized by a powerful parade of ABS-CBN’s top stars. With the 2019 ABS-CBN Ball’s attire theme of “Modern Filipiniana,” they would not disappoint. Kapamilya talents went and strutted familiar Barong Tagalog and Maria Clara/Terno ensembles all glitzed up to modern fashion trends.
The names of the designers involved are greatly familiar to the stars and followers of Filipino high fashion: Rajo Laurel, Jo, Rubio, Michael Leyva, Albert Andrada, Francis Libiran, JC Buendia, Joey Samson, Gabbie Sarenas, Nat Manilag and more according to Metro.style. And their work was highly appreciated by wearers and observers, especially those who served as couturiers to the love teams, from the classic ABS-CBN pairings of yesteryear (Marvin-Jolina) to the power couples of here and now like James Reid and Nadine Lustre. Fans must have certainly gotten a kick out of the red-gold-blue tricolor sash that wrapped around James’s suit and slipping inside his left collar, partly covering a chest without an inner shirt.
Not everybody in the Kapamilya circle could make it to the ABS-CBN Ball. While Liza Soberano was present for her first big social event following her finger surgery, Angel Locsin pointedly skipped out, with her Instagram page explaining that she was directly donating what money she would have spent on new clothes and accessories for the one-night annual event to Bantay Bata 163. While she does not begrudge her fellow stars’ decision to glam up in addition to their charity pledges during the Ball, the former “Darna” felt her donation will make a difference in a child’s life all the same, in the spirit of charity exemplified by Gina Lopez.
For the curious, here are but some of the other Kapamilya tandems that have graced the 2019 ABS-CBN Ball this past weekend: Mayward, Kathniel, Lizquen, plus other luminaries like Jericho Rosales, Albert Martinez, Piolo Pascual, Charo Santos, Bea Alonzo, Richard Gutierrez, Coco Martin, Mylene Dizon, Pia Wurtzbach, Cherry Pie Picache, Nyoy Volante, Vice Ganda, and so much more than these. In the end, Bantay Bata got some heavy donations, the legacy of Gina Lopez was remembered, new fashions were showcased, and everybody present had fun.
Images from Star Magic Twitter