This past weekend, South Korean boy band sensation BTS asserted their global K-Pop fan domination anew with the release of their seventh studio album. “Map of the Soul: 7” (seventh album overall but only fourth in Korean) has been promoted to absolute levels ever since it was first announced last month, with its first single “Black Swan” debuting on January 17. Said song got plenty exposure for its album and itself thanks to a companion “art film” and a performance of it by the group on James Corden’s “Late Late Show.” There was no doubt then that the BTS Army would come buying in force.
The Manila Bulletin has it that following its official release on Friday, February 21, the BTS album “Map of the Soul: 7” has been selling like hotcakes. Sales have been so good in fact that about 2 million copies were snapped up by customers in the first day alone. The Hanteo music chart of South Korea kept track of sales figures for the BTS album and stated that “Map of the Soul: 7” sold no less than 2.65 million for February 21, with 385,005 of those copies being bought by the BTS army and other collectors in the first eight minutes since going on sale.
With the runaway success of “Map of the Soul: 7” BTS has just achieved several milestones for their music career. With the over 2-million first day copy sales they have trumped their own first-day selling record from 2019, which was when their “Map of the Soul: Persona” extended play (EP) sold 1.47 million on its April 12 release day. With that, BTS is now the record-holding artist that has sold more than a million copies of an album in the shortest period of time, according to Hanteo’s readings of the local Korean market and international online commercial platforms like Amazon.
Speaking of Amazon, the marketplace giant now places BTS’ latest full studio album on its Best Sellers in CD and Vinyl, at Rank 1 quite obviously. Another global brand giving the big number one for “Map of the Soul: 7” is Apple iTunes. For now it is taking the lead on the Top Albums charts prepared by Amazon, canvassed from 91 countries around the world. That should certainly put the boys in the best mood yet for when they return again to James Corden’s show this Tuesday night, February 25, for some “Carpool Karaoke” madness.
Image courtesy of Hello K-Pop