Perhaps for many on the online world, the name Dubsmash is associated with a video-sharing app allowing users to record themselves dubbing over pieces of audio from pop media. In the Philippines, that merely evokes the name of its most prominent local user, Maine Mendoza. After a sudden prominence in 2015 thanks to hosting her Dubsmash videos on Facebook, she got into GMA7’s noontime variety show “Eat Bulaga!” as a bit character for a drama parody segment. Then she and Kapuso heartthrob Alden Richards became a love team in that segment, leading to Mendoza becoming a GMA7 regular herself. Could you imagine that it has been six years since then?
Even Maine Mendoza seems rather overwhelmed at how long she has been in the Philippine showbiz limelight according to Inquirer.net, which posted a post by her on Twitter this past Sunday. The tweet, dated July 4, has Mendoza noting that she has been active in the entertainment scene for six years. “It’s really fast!” exclaims Maine (Nicomaine Del Capili Mendoza in full). “So much has happened also and I can’t wish for anything more. Thank you for your continuing support and love. Love you all.”
Her meteoric rise to TV stardom is certainly unexpected for somebody who finished a Hotel & Restaurant Management degree in De La Salle-College of Saint Benilde (she even interned at a Victorian-era resort hotel in New York, which is likely where Maine discovered Dubsmash). Mendoza’s flair for emoting while dubbing audio samples led to her introduction as Yaya Dub in the “Eat Bulaga!” segment “Juan for All, All for One,” where a stray smile while interacting over video with show co-host Alden Richards led to their being paired as the iconic “AlDub” tandem. The two were the centerpiece of the in-show unscripted/improv drama parody “Kalyeserye,” which ran 2015 to 2016.
Success in television led to forays in film (some costarring with Alden) and even recording for Maine Mendoza. To date, nearly a half-decade since “Kalyeserye” concluded, she remains a prominent host in “Eat Bulaga!” especially during the pandemic months when principal hosts such as Vic Sotto and Joey de Leon could only appear on the set via video feed. Maine is also currently a notable celebrity endorser for getting vaccinated against COVID-19, especially as she has received her own first dose back in June 21.
Image from Philippine Entertainment Portal